Top 5 in Tech: Google’s Veo 3, Aronofsky Adopts AI, Jony Ive Joins OpenAI
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Here's a quick roundup of the most significant developments in media and entertainment technology this week:
🎬 Veo 3: Google’s Video & Audio Generation Breakthrough
Google unveiled Veo 3, which comes with even more photorealistic looking outputs (Veo 2 was already really good) and their first AI video model capable of generating both synchronized video and audio—including dialogue, ambient sound, and music—in a single pass. For now, Veo 3 is only text-to-video.
🛠️ Google Flow: Unified AI Filmmaking Platform
Google also launched Flow, a comprehensive AI filmmaking tool that brings together Veo 2 and 3, Imagen, and Gemini models into a single interface. Flow enables creators to storyboard, generate, and edit cinematic clips with natural language prompts, maintain character consistency, and control camera movement—all in one place. Pricing ranges from a lesser $20 a month plan to a whopping $250 a month to access Veo 3.
💸 Jony Ive’s LoveFrom Acquired by OpenAI for $6.5B
OpenAI acquired Jony Ive’s design firm, LoveFrom, in a deal reportedly worth $6.5 billion. The acquisition underscores OpenAI’s ambition to create breakthrough AI-powered devices, leveraging Ive’s expertise in product design to bridge the gap between advanced AI and consumer hardware.
🎥 Darren Aronofsky & Google DeepMind Debut AI-Hybrid Film
Darren Aronofsky’s new venture, Primordial Soup, has formed a strategic partnership with Google DeepMind to produce a series of AI hybrid short films, beginning with the debut of Ancestra at the Tribeca Festival.
🕺 Viggle Launches Real-Time AI Video
While Google’s announcements dominated headlines, Viggle AI stood out for enabling real-time character transformation with AI using just a standard webcam or video feed. While targeted at streamers and content creators, this is a good indicator of where AI workflows will go in the future - live and real-time.
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