Top 5 in Tech: TV Academy’s AI Guidelines, HDR AI Video with Luma’s Ray3, Meta’s Smart Glasses

VP Land Staff

VP Land is a newsletter & YouTube channel covering the latest updates in creative technology for M&E professionals.

Here's a quick roundup of the most significant developments in media and entertainment technology this week:

👾 Television Academy Sets New AI Standards for Hollywood

The Television Academy unveiled the industry’s most comprehensive AI guidelines—shaped by over 30,000 members—that set new standards for responsible adoption. Built around creative integrity, legal permissions, and accountability, the framework balances innovation with ethical safeguards while protecting creator rights and ensuring quality storytelling.

▶️ Ray3 Brings Studio-Grade HDR to AI Video Production

Luma AI debuted Ray3, the first generative video model capable of creating native HDR content from text or visual prompts. It generates 10-second 1080p clips with realistic motion, consistent characters, and 16-bit EXR exports, and includes a Draft Mode that lets creators sketch directly on frames for rapid prototyping.

🪄 Wan2.2-Animate Debuts: Unified Model for Character Animation

Alibaba's Wan2.2-Animate officially launched, offering a unified model for high-quality character animation and replacement. By combining an image with a reference video, it can animate characters with precise expressions and movements, then seamlessly replace them into the original scene with matched lighting and tone. Both the model weights and inference code are open-source. 

👩🏻‍💻 Studio 3.0: ElevenLabs’ All-in-One AI Editor for Creators

ElevenLabs launched Studio 3.0, an all-in-one editor combining its advanced AI audio models with new video support. The platform offers voiceovers, music, sound effects, voice isolation, and voice changing, along with automatic captioning, speech correction, and multiplayer commenting. 

👓  Meta Unveils Ray-Ban Display: AI Smart Glasses with Built-In Screen

Meta has introduced the Ray-Ban Display, the first consumer smart glasses with built-in AI and an integrated 600×600 pixel display. Controlled by a neural wristband, the $799 glasses provide real-time captions, live translations, contextual overlays, and hands-free content capture.

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Meghan Dubitsky

Interested to see how these guidelines are implemented when it comes to Emmy nominations down the line, but it's encouraging that the entire Television Academy's membership had an opportunity to weigh in.

VP Land Staff

https://productionlot.ep.com/discussion/comment/774#Comment_774

Yes great to see they're getting everyone's input