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Here's a quick roundup of the most significant developments in media and entertainment technology this week:
⚡ KREA AI Open-Sources 14B Video Model That Runs in Realtime
KREA AI open-sourced Krea Realtime, a 14-billion parameter model that generates long-form video at 11 frames per second on a single NVIDIA B200 GPU—making it 10x larger than any comparable open-source video generation model. This model uses an autoregressive architecture for video generation, which predicts each frame based on previous frames rather than generating all frames simultaneously. Expect to see more developments in realtime AI video generation at faster frame rates.
🤖 Adobe Firefly Foundry Lets Brands Train Custom AI Models on Their Own IP
Adobe introduced Firefly Foundry, an enterprise platform designed to enable brands to create custom generative AI models. These models can be trained using a brand's own intellectual property and then integrated into Firefly Boards for secure ideation. Firefly Foundry includes built-in guardrails and content provenance features, and it integrates with Creative Cloud applications, aiming to help teams move from concept to production with enterprise-ready AI.
👥 Train Your Own Gen-4: Runway Launches Model Fine-tuning
Runway launched Model Fine-tuning, a new self-serve feature that will allow users to customize its generative video models using their own data. This is intended to solve the limitations of "opinionated" general models by allowing users to train for specific aesthetics, motion dynamics, or technical use cases. The feature is available now for select pilot partners in industries like robotics, life sciences, and entertainment, with a general release planned to follow.
🕹️ Stability AI Partners with EA to Explore Generative Tools for Game Dev
Stability AI and Electronic Arts (EA) have formed a strategic partnership to co-develop generative AI models and tools specifically for game development. The collaboration is intended to empower EA’s artists, designers, and developers by accelerating iteration and expanding creative possibilities. Initial joint initiatives will focus on accelerating the creation of Physically Based Rendering (PBR) materials and developing AI systems capable of pre-visualizing entire 3D environments from text prompts.
🍿 IMAX Teams with Netflix, Apple, and Prime Video to Bring Streamers to Theaters
IMAX is partnering with Netflix, Apple TV, and Prime Video to "eventize" streaming content, with Netflix committing to a four-week theatrical run for Greta Gerwig’s Narnia starting Thanksgiving 2026, according to Variety. This move to collaborate with major streamers comes as IMAX announced record-breaking third-quarter earnings, driven by box office successes like F1: The Movie and Demon Slayer: Infinity Castle. The Variety report noted that company revenue grew 17% year-over-year to $106.6 million, while net income rose 48% to $22.6 million, reflecting success from a diversified content portfolio.
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