We all want a healthier, more equitable industry, but can we afford more friction while we're still in recovery?
I’ve just read a compelling piece by Jeremy Kay at Screen Daily that outlines eight shifts facing the U.S. film industry in 2026. While there are optimistic signs of a rebound, the foundation is still incredibly fragile.
For me, the most critical issue on this list is the return to the negotiating table for the Hollywood Guilds. Given that international creativity and production outside the U.S. are stronger than ever—with global hubs offering massive incentives and high-tier talent—we have to remain competitive.
I am 100% for fair wages and sharing the wealth. However, we need to get back on a strong footing before we continue to "throw rocks" at a system that is already struggling to hold itself together.
Here are the eight key talking points from the article:
- The WBD Sale: How a potential Netflix/Paramount battle for Warner Bros. Discovery could reshape the indie landscape.
- The Strike Threat: A "chilling" return to contract talks in Feb 2026, focusing on AI guardrails and fair pay.
- AI on the March: Disney’s deal with Sora signals a shift from fighting AI to "getting deep-rich" through IP licensing.
- International Pressure: Why L.A. production is struggling against rising global competition and high domestic costs.
- The "Trump Factor": The impact of potential 100% tariffs on foreign productions and shifting regulatory allegiances.
- TIFF: The Market: Can Toronto successfully launch a full-scale market so close to the AFM?
- New Theatrical Buyers: A phalanx of new distributors (like Row K and Black Bear) are stepping up to fill the void.
- The $11bn Hope: Why a massive 2026 slate (Spider-Man, Dune, Nolan’s Odyssey) has exhibitors betting on a total rebound.
https://www.screendaily.com/features/eight-talking-points-for-the-us-film-industry-in-2026/5212421.article?
