"Storytelling" moves from "soft skill" to highly sought corp skill?/Wall Street Journal

Corey

Everyone knows how challenging the Hollywood landscape is right now.
This WSJ article is a helpful reminder that storytelling skills developed in film, TV, and media translate powerfully beyond traditional entertainment.

If you’re thinking about a pivot, side hustle, or parallel path, this is a piece worth sitting with.

https://www.wsj.com/articles/companies-are-desperately-seeking-storytellers-7b79f54e

Meghan Dubitsky

I'd be interested to hear from any screenwriters or TV writers who have made the jump to a corporate "storytelling" role, especially considering the marketing around film and TV recently, with such a focus in building narratives around the project through TikTok or actor interviews.