Ryan Gosling and Marvel president Kevin Feige at Comic-Con. (Jesse Grant/Getty Images)
San Diego Comic-Con closed Sunday night after four sold-out days that pulled in more than 135,000 people and a projected $160M economic impact for the region. Organizers also confirmed it'll stay in San Diego through at least 2030. As usual, Hall H was the main event, the 6,500-seat room where studios make their biggest plays.
Marvel’s first panel since 2024 came with news…
- Ryan Gosling is Johnny Blaze in 'Ghost Rider,' with Shawn Levy directing and a 2028 release.
- David Jonsson is the new Black Panther, playing T'Challa's son, with Ryan Coogler back to direct for Dec. 15, 2028.
- The 'Doomsday' trailer is Disney's biggest ever, with 503M views in its first 24 hours. Marvel followed it up with new footage and 17-plus cast members onstage ahead of the Dec. 18 release.
- Marvel is putting 'Endgame' back in theaters on Sept. 25, seven years later, with new footage tacked on to set up 'Doomsday.'
The streamers took the rest: Apple TV got Hall H for the first time ever, with 'Neuromancer' landing its first teaser and a Jan. 22, 2027 date alongside 'Matchbox,' 'Silo' S3, 'Dark Matter' S2 and 'Mayday' (which its directors pitched as 'Misery' if it were a comedy). Prime Video brought two trailers: 'The Rings of Power' S3 (Nov. 11) and 'Blade Runner 2099' (Nov. 25) with Michelle Yeoh and Hunter Schafer.
Traditional studios mostly stayed home: DC skipped Hall H for the third year running, with the Paramount merger pause landing mid-con to sharpen the question of who'll be running DC. James Gunn turned up only in a pre-taped video, and the 'Clayface' team had to crash a DC Comics panel to promote their own movie. Sony, Netflix and Lionsgate were all much quieter than usual, while Universal and A24 sat it out.
The bigger picture:Â The audience is as strong as ever, with every badge sold. What's changed is who's turning up to sell to them. Hall H used to be where studios launched the summer and holiday slate. This year Marvel was the only traditional studio to make a real play for it, while Apple and Amazon came with television and took the biggest room in the building.
