Changing TV Viewing Habits

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Joseph Chianese
Joseph Chianese Member Posts: 68

Industry Insights - According to Nielsen, YouTube Accounted for Nearly 10% of All TV Viewing in March

It’s the largest share for a streaming platform ever recorded by The Gauge, despite a 3% drop in total television viewership

YouTube Sets New Record in Nielsen's March 2024 Gauge Report (thewrap.com)

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