Why is Hollywood leaving (Latino) money on the table?

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Corey Sienega
Corey Sienega Member Posts: 35

https://www.theringer.com/2024/5/15/24157646/latinos-see-more-movies-than-anyone-hollywood-is-ignoring-them

Great podcast breaking down the recent McKinsey report noting that Hollywood is losing out on a projected $12 to $18 billion per year "by enabling adequate representation across the
production process, as well as the side benefits of more volume, accuracy, and authenticity of the Latino experience."

Who is making the most of the over-indexing Latino movie-going audiences? With such a low Latino representation among C-suite executives (by their estimate 5.5%), can bottom-line reasoning make a difference?

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