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Our $18 Billion Blindspot - Richard Rushfield in The Ankler
Latinos (which include 1 in 4 children in the U.S.) consistently over-index as audiences of film & television, and actually go to theaters as evidenced by the 40% Latino audience for Inside Out 2— and yet are constantly undervalued and underserved in terms of content. As Richard Rushfield writes in a recent article for…
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Latino & Hispanics over-index (again) in stellar $155M Inside Out opening...
This is the line that grabbed my attention in the Deadline Box office article: “Updated, Latino and Hispanic audiences rep 40% of moviegoers…” The article goes on to say, "Inside Out 2 is more diverse than any other Pixar movie outside of Coco. It’s quite evident in this box office environment that if you want a hit, a…
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Los Angeles Latino International Film Festival - May 29 to June 2nd
LALIFF starts in one week! "With about 100 films in all sorts of genres, the Los Angeles Latino International Film Festival (LALIFF) returns to the heart of Hollywood this month with movies that are meant to capture the human experience from a Latino perspective and stories that will resonate with audiences from all…
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Why is Hollywood leaving (Latino) money on the table?
Great podcast breaking down the recent McKinsey report noting that Hollywood is losing out on a projected $12 to $18 billion per year "by enabling adequate representation across the production process, as well as the side benefits of more volume, accuracy, and authenticity of the Latino experience." Who is making the most…