Latino & Hispanics over-index (again) in stellar $155M Inside Out opening...
Options
Corey Sienega
Member Posts: 54
This is the line that grabbed my attention in the Deadline Box office article: “Updated, Latino and Hispanic audiences rep 40% of moviegoers…”
The article goes on to say, "Inside Out 2 is more diverse than any other Pixar movie outside of Coco. It’s quite evident in this box office environment that if you want a hit, a studio needs to double down on a multi-cultural audience, because that’s the way to ensure great walk-up business."
Diversity among filmmaking teams and decision makers. It's just good for business.
Tagged:
0