Latino & Hispanics over-index (again) in stellar $155M Inside Out opening...

Corey Sienega

This is the line that grabbed my attention in the Deadline Box office article: “Updated, Latino and Hispanic audiences rep 40% of moviegoers…”

The article goes on to say, "Inside Out 2 is more diverse than any other Pixar movie outside of Coco. It’s quite evident in this box office environment that if you want a hit, a studio needs to double down on a multi-cultural audience, because that’s the way to ensure great walk-up business."

Diversity among filmmaking teams and decision makers. It's just good for business.

https://deadline.com/2024/06/box-office-inside-out-2-1235973432/